10:00 a.m. Opening. Elena Lázaro, President of Spanish Association of Scientific Communication (AECC).
10:10 a.m. How to reach media effectively. Elena Lázaro, President of AECC. Coordinator of UCCi at the University of Cordoba.
Basic keys and tools in communication to reach the press effectively. What the press wants, how to attract their look.
10:30 a.m. What’s new? Communicate innovation. Elena Sanz, Secretary General of AECC. Health and Medicine Editor at The Conversation Spain at The Conversation.
Method and success in communicating innovation. Case studies.
10:50 a.m. Break
11:30 a.m. The most innovative stories ever told. Esther Molina, Journalist specialized in innovation and entrepreneurship.
What are the best innovation stories we know? What makes them work and be good stories?
11:50 a.m. Communicate works. Francisco Javier Alonso Flores, Journalist specialized in R&D Communication.
The impact of communication projects on the research career.
12:10 p.m. How to communicate Science and Technology effectively. Belén Barroeta, Scientific communicator, IMDEA Agua.
What have been the most impressive success stories and what pathways and tools have been used in your communication?
12:30 p.m. Break
13:00 p.m. Analysis of success stories.
The speakers will have studied the success stories and will have 5 minutes to analyze with each of them their characteristics, possible improvements, and more convenient tools.
14:15 p.m. Closing.