Communicating Science, Technology and Innovation

The meeting will bring together journalists specialised in the scientific and innovative field to offer the attendees guidelines, tools and keys that will allow them to work on a more efficient communication of their initiatives and projects. Training and networking endorsed by the Spanish Association of Scientific Communication (AECC).

April 15th, 2021

From 10 am to 2.15 pm

To be determined

Do you want to register for the AECC Communication Day?

Registration

*Provisional programme subject to change

Programme

10:00 a.m. OpeningElena Lázaro, President of Spanish Association of Scientific Communication (AECC).

10:10 a.m. How to reach media effectively. Elena Lázaro, President of AECC. Coordinator of UCCi at the University of Cordoba.
Basic keys and tools in communication to reach the press effectively. What the press wants, how to attract their look.

10:30 a.m. What’s new? Communicate innovation. Elena Sanz, Secretary General of AECC. Health and Medicine Editor at The Conversation Spain at The Conversation.
Method and success in communicating innovation. Case studies.

10:50 a.m. Break

11:30 a.m. The most innovative stories ever told. Esther Molina, Journalist specialized in innovation and entrepreneurship.
What are the best innovation stories we know? What makes them work and be good stories?

11:50 a.m. Communicate works. Francisco Javier Alonso Flores, Journalist specialized in R&D Communication.
The impact of communication projects on the research career.

12:10 p.m. How to communicate Science and Technology effectivelyBelén Barroeta, Scientific communicator, IMDEA Agua.
What have been the most impressive success stories and what pathways and tools have been used in your communication?

12:30 p.m. Break

13:00 p.m. Analysis of success stories.
The speakers will have studied the success stories and will have 5 minutes to analyze with each of them their characteristics, possible improvements, and more convenient tools.

14:15 p.m. Closing.

Organise

AECC
Registration

Executive management

FYCMA

Organiser

ayuntamiento de Málaga
agencia andaluza del conocimiento
ministerio de ciencia e innovación

Golden partner

Telefónica

Silver partner

Diputación de Málaga
Emasa
Limasam
Oficina del Inversor
Universidad de Málaga UMA

Media partner

El País Retina

Catalysers

apte
cdti
COTEC-nuevo-logo
crue
CSIC
cta
Enisa
fecyt
oepm
pta

Official air carrier

Iberia